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We Care 4 U
Mahatma Gandhi’s life and his message have contemporary relevance and great value even today. The same holds true for his views on food and nutrition, where the key decision on ‘what to eat’, ‘how to eat’, and ‘when to eat’ should be sole responsibility of individuals. As an extraordinary leader, Gandhiji ignited popular imagination and unified the power of the ordinary, inspiring every citizen to work towards common goal of a free India. As the country continues to face multiple public health challenges, it needs a mass movement that could once again stir popular imagination and engage people to think about own health.
Due to unsafe food and poor diets, people in India face numerous health challenges. Six (6) of the Ten (10) risk factors for the burden of disease are food related. While on one hand, the problem of chronic hunger continues unabated and diets of the most people lack essential vitamins and minerals, overweight and obesity continue to be on the rise on the other. Unsafe food and poor diets result in an increase in food borne diseases. The current situation calls for urgent action. So both the entrepreneurs are keen to join the “Eat Right India” movement to share this vision widely with people in a manner that they can relate with and mobilize them to take action towards healthier diets to ensure happier lives.
Clean Food
For long time eaters of Katihar Municipal Corporation locality is missing a globally bench marked food standards and practices. The core- objective of the entrepreneurs is to provide wholesome local and regional cuisines and meet the basic hygiene and sanitary requirement, utilizing and grabbing the opportunity by providing pocket friendly cuisines to the customers. With a shared responsibility of safe and nutritious street food, they’ll thwart towards “Clean Street Food”, keeping in mind the sustained behavioral transformation in street food vending in their locality. With the focus towards food safety and hygiene, they’ll try to achieve a tag of, “Trusted and Safe Food Vendor”, follow “FSSAI Law”, and “registered and certified street food vendor”. This way they’ll try to build a new Katihar, “A healthy and happy Katihar”.
Grab interest
Thus the main catch of the Bihari Bites™ are:-
1.) Good experience of the entrepreneurs in this industry.
2.) New street food truck concept with “quick serving food outlet” and “dine-in restaurant” altogether in one place.
3.) Serving famous street cuisines (vegans and carnism) maintaining benchmarks for a clean street food hub.
4.) “Lower overhead cost” result in “Lower food cost” thus pocket friendly for the customers.
5.) Will also focus on catering service i.e. Ceremonial functions, Daily Tiffin, Institutional Orders, etc.
6.) Skilled and semi-skilled work force.
7.) Use of eco-friendly bio-degradable materials in serving and packing.
8.) Bound to FSSAI’s “Eat Right India” mass movement, “Clean Street Food Hub” in Katihar.